BUSINESS DESIGN & INNOVATION
Prominent Projects
STARTEGIC DESIGN & INNOVATION MANAGEMENT
Idea to Market
MANAGEMENT OF AN INNOVATION PROJECT & BUSINESS UNIT
- Needs Assessment & Opportunity Finding Through Creative Thinking & Tools
- Coordination & Management of the Entire Business Unit insde the Organization
(R&D - Marketing & Strategy - Production - Product Development - Design)
- Creative Collaborations Management outside the Organization
(Biotechnology - Materials Science - Industrial Design)
- End to End Strategic Management (Idea to Market)
- Human Centered & Design Driven Process Management
Cure
[noun]
-
a substance or treatment that cures a disease or condition.
-
the process of drying a material.
FOCUS
- Multidisciplinary Scientific Research & Development
- Human Centered & Need Oriented Business Development
- A Material for Improving Indoor Air Quality & User Health
- A Novel & Sustainable Production Process without Firing
- Direct Relation with Specific UN SDGs
- A New Business Channel and Market Opportunity
A Wall Tile
Which Cures Indoor Air Quality & User Health
Which Is Produced by Curing Rather Than Firing
A NOVEL PRODUCTION PROCESS WITHOUT FIRING
70% Less Energy is Needed to Produce Cura Tile Products (in Contrast with Conventional Ceramic Tiles)
Cura Tile products are Green Guard Gold Certified regardig chemical emission values.
MAIN FUNCTION: HUMIDITY REGULATION
The novel breathing material passively regulates humidity & improves indoor air quality.
Constant exchange of free gasious water molecules through capillarity.
ANTIMICROBIAL AIR FILTRATION
Composition of the material is engineered to have an antimicrobial effect on airborne pathogens mainly causing respiratory infections, fever, pneumonia and etc.
This function was achieved through biotech collaborations & a scientific R&D process.
IMPORTANCE OF INDOOR AIR QUALITY DURING THE PANDEMIC
Photograph of zone experiments conducted with the material & the pathogen S.aureus indicating active antimicrobial effect.
COMFORT RANGE PROVIDED BY THE MATERIAL
Cura Tile products regulate indoor humidity levels to be in between the optimum comfort range (40%-60%).
DESIGN MANAGEMENT
Designs of the products were determined through creative sessions with target audiences.
Product design process of signature series were conducted with Birsel+Seck LLC collaboration.
Signature series products can be used to achieve numerous combinations regarding tiling.
* Property of Kale Group.
PATENT
Publication No: WO/2022/005432
(A Humidity Regulating Material and Production Method Thereof)
OFFICIAL WEBSITE & PRODUCT CATALOGUE
Cura Tile Official Product Catalogue
JOINT PRODUCT & BUSINESS MODEL INNOVATION
Unilever + Kale Joint Sanitary Solution Project
STRATEGIC DESIGN MANAGEMENT & CREATIVE SOLUTION GENERATION
- Fieldwork Involving Needs Identification & Empathy
- B2B Collaborations Management (Unilever Turkey, Domestos Brand Line)
- Creative Idea Generation Sessions with Multidisciplinary Teams
- Fast Prototyping & User Testings (Co-Creation)
- Concept Refinements & Strategy Building
(Durable Product + Disposable Product = Capsule Ecosystem)
Main Steps of Concept Generation
A creative collaboration between Unilever & Kale was conducted
for a solution towards public sanitary hygiene & user health
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Needs assessment & field works were conducted to reveal problems and opportunities behind public sanitary use.
Creative idea generation, fast prototyping and user testings were conducted with multidisciplinary teams from both companies.
as a result of the creative sprints; out-of-the-box solutions were produced for public sanitary use & hygiene which were tested with end users.
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Sketches Regarding the Solution Concept Selected by End-Users
Kale + Unilever Sanitary Solution Concept
was ranked
1st
in all Unilever Future Mindset Projects
(Domestos + Cif Brands)
by Unilever Turkey (2018)
DIGITAL PRODUCT & SERVICE DESIGN
Omnichannel Strategy & Digital Transformation
DIGITAL TRANSFORMATION & OMNICHANNEL STRATEGY BUILDING
- High Level Strategy Building for Omnichannel Operations & Transformation
- Business Design of a Digital Product (Web App)
- Coordination of Marketing & Innovation Operations Regarding the Product
- Multidisciplinary Collaborations Management Until MVP Release
* Property of Kale Group.
Kale Core App is designed to function as an inspiration platform for bathroom renewal
Involving design tools, blogs, architect and applier profiles and an appointment service
* Property of Kale Group.
REGENERATIVE TRANSFORMATION
Re-Writing Corporate Startegy for Green Transition
DESIGN & IMPLEMENTATION OF GREEN TRANSITION STRATEGIES
- Re-Organization and Implementation of Corporate Sustainability Strategies
- Nurture & Expansion of ESG Policies within the Group
CORPORATE AMBASSADORSHIP
Representation of the company on international platforms such as;
World Economic Forum, Business for Good Leaders Network, United Nations Climate Change Conference
as the corporate sustainability ambassador.
