EXECUTIVE STUDIES
Prominent Projects
DESIGN THINKING
EXECUTIVE EDUCATION
A Creative Solution Towards Finding & Reclaiming Stolen Bikes
*Team Members: Yukiko Ishikawa, Justin Bird, Tyler Dixon, Sergio Urrunaga, Erdem Günsür
MIT SLOAN SCHOOL OF MANAGEMENT
with an international team of professionals from different disciplines
we have identified various problems, discovered opportunities and came up with creative solutions towards bike theft
THE PROBLEM
bicycles are amongst the most frequently stolen items with one of the lowest recovery rates.
THE OPPORTUNITY
although there are numerous precautions for avoiding bike theft, there are no effective solutions for what happens afterwards.
FIELDWORK
we have conducted numerous interviews with people who have been robbed in the past, along with professionals i.e. policemen and lawyers.
And made a thorough research on the behaviours and actions of people who are exposed to burglary.
analysis of the collected data has suggested that the internet (e-commerce sites & social media) is the first place that people search for their stolen item (including the police).
THE SOLUTION
Clean ID Overall Concept & User Experience Cycle Proposal: Free App Service
Clean ID Overall Concept & User Experience Cycle Proposal: Paid App + Product Service
This Project was Selected
as One of the Top Three Projects
of the Mastering Design Thinking Executive Education Programme
at MIT Sloan School of Management
(2019)
INNOVATION & DIGITAL TRANSFORMATION
MICRO MBA PROGRAMME
Data Mining & Analysis For Target Market Growth
*Team Members: Erdem Günsür, Volkan Tabu, Yiğit Tasdivar, Yağızhan Ertuğrul
KALE + SABANCI UNIVERSITY EXECUTIVE DEVELOPMENT UNIT
This executive education was sponsored by Kale and conducted by Sabancı University Executive Development Unit.
Project DvDA (Dialogue & Data Driven Analysis) was conducted as a result of the programme.
DATA MINING & ANALYSIS
The project was focused on mining & analyzing sales & social media data for uncovering opportunities in the target market (USA).
COLLABORATION BETWEEN DIFFERENT UNITS & FIELDS
Project team was composed of 4 professionals from different units of various Kale Group companies.
STRATEGIC DATA SOURCES
Specific B2B & B2C sales data were mined from Amazon and data regarding first-hand user insights were mined from Reddit.
TOOLS & METHODOLOGIES USED THROUGHOUT THE PROJECT
Education of various tools and methods (from basic coding to data analysis, AGILE & SCRUM and etc.) were taken throughout a 1+ year period. All the tools were then effectively used throughout the project.
DATA ANALYSIS EXAMPLE
Entity analysis example from a relevant post mined from Reddit.
DATA ANALYSIS EXAMPLE
Sentiment analysis example from a relevant post mined from Reddit.
RESULTS & ANALYSES
Insights regarding key competitors sales operations were uncovered.
Strategic locations & trade routes in the US market were uncovered.
US consumer insights and tendencies were uncovered.
This Project was Selected
as the 1st Ranking Project
by the Board of Directors of Kale Group Companies (2021)
and voted to be internalized for adopting a data driven business mindset across companies.
OBSERVATION - EMPATHY - IDEATION
Reviving a Dying Craft in India
ON-SITE FIELDWORK & CO-CREATION
Needs assessment & observation regarding the lives and jobs of Indian craftsmen was made in Gujarat, India.
Main objective of the project was to come up with creative solutions for improving the lives of local craftspeople.
A DYING CRAFT
Talented metal craftspeople were observed to be struggling because of decreasing demand for hand crafted metal vessels.
Commissions from local patrons were observed to be the primary source of income for the craftspeople - which were mainly religious statues for local temples.
CO-CREATION & IDEATION
Ideation and co-creation sessions were conducted with the craftspeople in order to uncover opportunities in line with their capabilities.
RESULT
Re-interpretation of the craft was made for creating modular architectural elements which can easily be crafted and assembled by the craftspeople.
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This project was conducted with the joint effort of
University of Edinburgh - İstanbul Technical University - SUPSI - HFT Stuttgart - CEPT University
(2015)